JK Lakshmi Cement Renews Partnership with Rohit Sharma

JK Lakshmi Cement, a leading Indian cement manufacturer, has announced the extension of its successful partnership with cricket superstar Rohit Sharma as their brand ambassador. This continued association highlights the mutual values of excellence and reliability shared by both JKLC and Sharma, reflecting the strength of their collaboration.

New Delhi [India], September 23: JK Lakshmi Cement (JKLC), a prominent player in India's cement industry, has renewed its partnership with celebrated cricketer Rohit Sharma as its brand ambassador. This move underscores the brand's dedication to quality and shared values of reliability and excellence.

Rohit Sharma, known for his leadership and consistency on the cricket field, personifies the traits that JKLC stands for. Reflecting on the renewed deal, Arun Shukla, President and Director of JK Lakshmi Cement, stated, 'Rohit Sharma's incredible talent and accomplishments make him an iconic figure in India and beyond. His association with JKLC has successfully bolstered our brand's rapport with consumers. Our journey together represents durability and trust, and we are excited about achieving greater milestones.'

Expressing his enthusiasm, Rohit Sharma, exclusively represented by RISE Worldwide, commented, 'I'm thrilled to continue my journey with JK Lakshmi Cement. Their dedication to quality resonates with my approach both on and off the field, continually striving for excellence. Together, we have significantly connected with consumers, and I am keen on exploring our potential in the coming years.'

The renewed agreement ensures Sharma's presence in JKLC's advertisements and communications nationwide. The tagline 'India's Best Performer,' coupled with this partnership, has significantly enhanced brand perception and business value. Both entities aim to further reinforce their market leadership with this collaboration.

JK Lakshmi Cement Limited, part of the illustrious JK Organisation, has a rich history spanning over 135 years with diverse operations globally. Established in 1982, JKLC has built a strong foothold in the Indian cement industry, showcasing an annual turnover exceeding Rs 6000 crores. With a vision to reach a cement capacity of 30 million tonnes by 2030, JKLC currently operates with a combined capacity of 16.5 million tonnes annually and offers a range of Smart Business Solutions including RMC, Gypsum Plaster, and AAC Blocks.

(ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)

(With inputs from agencies.)