Agoda and TPB Philippines Partner to Boost Tourism

Digital travel platform Agoda teams up with the Tourism Promotions Board Philippines to highlight the country as a top travel destination. The partnership includes marketing campaigns and discounts to increase tourism until March 2025. The collaboration aims to showcase the Philippines' rich cultural and natural beauty.

PRNewswire Singapore, September 18: Digital travel platform Agoda has joined forces with the Tourism Promotions Board (TPB) Philippines in an exciting new partnership aimed at positioning the Philippines as a premier destination for international travelers.

Effective immediately and running through December 15, 2024, with travel periods extending until March 31, 2025, the partnership seeks to elevate the Philippines' visibility on the global stage. The initiative combines Agoda's marketing resources with TPB's local expertise to drive inbound tourism. This includes exclusive discounts and co-branded campaigns promoting popular and undiscovered cities across the country, prominently featured on Agoda's website and apps.

Omri Morgenshtern, CEO of Agoda, expressed his enthusiasm: 'Agoda has consistently supported the Philippines' tourism industry. This latest collaboration with TPB enables us to leverage our digital prowess and global network to spotlight the country's diverse destinations and vibrant culture.' Maria Margarita Montemayor Nograles, TPB's COO, added: 'We are thrilled to partner with Agoda again to enhance travel experiences in the Philippines through innovative digital marketing strategies.'

Agoda has previously supported the Philippines' tourism sector, notably during the COVID-19 pandemic with quarantine packages and eco-friendly initiatives in collaboration with the World Wildlife Fund. Agoda offers budget-friendly travel deals through its extensive network of hotels, flights, and activities. It operates in 39 languages with 24/7 support and employs over 6,900 staff globally.

The Tourism Promotions Board is focused on marketing the Philippines as a leading destination for leisure and business travel. Working closely with both private and public stakeholders, TPB is committed to delivering exceptional experiences to every visitor.

(With inputs from agencies.)