Growel Group Ventures Into Pet Food Market With 'Carniwel'

Growel Group, a leader in aquaculture and seafood processing, has entered the pet food market with its new brand, 'Carniwel'. The brand aims to cater to the evolving needs of pet owners by offering nutritious, high-quality, and affordable pet food. 'Carniwel' includes a range of products for dogs and cats, emphasizing fresh protein and superfoods.

Growel Group, an established leader in aquaculture feeds and seafood processing since 1994, has strategically expanded into the burgeoning pet food sector with its new brand, 'Carniwel'.

Post-COVID, the bond with pets has significantly strengthened, leading to a rise in pet parenting. Recognizing this shift, Growel Group launched 'Carniwel', a pet food line that meets the growing demand for premium nutrition at affordable prices.

'Carniwel' offers high-quality, nutrient-rich pet food, incorporating fresh proteins like chicken, lamb, and fish, typically reserved for super-premium segments. The brand also includes a vegetarian range, catering to diverse dietary preferences in India. Growel Group aims to make pet parenting a celebration with 'Carniwel'.

The launch was announced by Mr. M.S.R Karthik, Promoter Group at Growel, who highlighted the Indian pet food market's growth trajectory, projected to surpass one billion dollars by 2027. J.S. Rama Krishna, Business Head, emphasized the brand's commitment to offering high-quality food at affordable prices. With a robust distribution network, 'Carniwel' is set for widespread availability.

(With inputs from agencies.)