Mastercard and PayU Join Forces to Enhance Payment Security with Brighterion AI

Mastercard teams up with PayU to integrate Brighterion AI solutions into PayU's payment system in India. The partnership aims to boost approval rates, reduce fraud, and improve customer experiences. Brighterion AI’s advanced technologies offer real-time fraud assessments and operational efficiencies.

In a landmark move, Mastercard and PayU have announced a strategic partnership to deploy Brighterion AI solutions within PayU's payment operations across India. This collaboration seeks to enhance approval rates, mitigate fraud, and improve customer experiences, leveraging the prowess of artificial intelligence (AI).

Brighterion AI harnesses the capabilities of AI and machine learning (ML) to deliver real-time insights from various data sources. This technology supports acquirers, processors, and payment service providers in curbing fraud, increasing approval rates, and refining customer interactions by evaluating transaction and merchant risks. With more than 2,000 companies globally employing Brighterion AI, the platform can be either cloud-hosted or on-premise and works independently or alongside existing systems. Now, PayU will benefit from real-time fraud risk assessments and enhanced operational efficiency by scrutinizing high-risk merchants and gaining deeper insights through Brighterion's advanced features.

Gautam Aggarwal, Mastercard's Division President for South Asia, emphasized the importance of this initiative, stating, 'Mastercard is thrilled to collaborate with PayU to bring Brighterion AI solutions to India, further advancing our offerings with cutting-edge AI and ML capabilities to deliver smarter and more inclusive payment solutions that bolster business and economic growth.' This venture marks a significant achievement for both companies, highlighting Mastercard's innovative AI leadership in the payment sector.

PayU's CEO, Anirban Mukherjee, echoed these sentiments, underscoring the collaboration's significance in shaping the future of secure digital payments. 'The future of secure payments lies in innovation. At PayU, we are proud to team up with Mastercard to introduce Brighterion AI solutions to India. This relationship underscores our commitment to employing the latest technology to enhance fraud prevention and build trust by delivering exceptional security and efficiency in digital transactions,' Mukherjee stated.

(With inputs from agencies.)