Reid & Taylor Appoints Eggfirst as Creative Partner to Drive Brand Expansion

Reid & Taylor Apparel has named Eggfirst as its creative, digital, media, and production agency following a competitive selection process. The partnership aims to elevate Reid & Taylor's brand presence and reach across Indian markets with innovative advertising campaigns.

Reid & Taylor Apparel, a premium quality and trend-setting brand, has announced the selection of Eggfirst as its creative, digital, media, and production agency. The decision follows a competitive pitch process, and Eggfirst will play a crucial role in expanding Reid & Taylor's market presence across established and emerging markets in India.

Subrata Siddhanta, CEO Apparel & Retail at Reid & Taylor, spoke about the partnership, highlighting the brand's commitment to offering both men's formal and casual wear. "With a rich legacy of quality and style, Reid & Taylor aims to redefine men's fashion with exquisite garments tailored for the modern gentleman. We are pleased to welcome Eggfirst as our advertising agency, bringing a unique combination of mainstream and digital expertise," Siddhanta said.

Hardik Patel, Managing Director of Finquest Group, echoed these sentiments, praising Eggfirst for their deeply thought-through creative and impressive advertising experience. Ravikant Banka, Founder and Managing Director of Eggfirst, expressed excitement about the collaboration, noting the agency's role in the brand's growth journey. Eggfirst specializes in semi-urban and rural advertising, providing effective strategies and ROI driven solutions to connect brands with diverse consumer bases.

(With inputs from agencies.)