Zen Diamond Opens First Flagship Store in Mumbai's Bandra

Turkey-based Zen Diamond launches its first flagship store in Mumbai's jewellery hub, Bandra (West), marking its entry into the Indian market. With plans for rapid expansion and a commitment to affordable luxury, the brand aims to cater to the evolving tastes of Indian consumers.

New Delhi [India], August 23: Turkey-based Zen Diamond, a prominent diamond jewellery retailer with over 400 stores around the globe, has announced the grand opening of its first flagship store in Bandra (West), Mumbai's jewellery hub.

Emil Guzelis, Chairman of Zen Diamond Group, has partnered with Neil Sonawala to helm the brand's operations in India. Guzelis highlighted Zen Diamond's unique selling points, including meticulous craftsmanship and the distinctive hidden diamond symbolizing positivity. 'Our collaboration with top European designers enables us to offer stylish, high-quality jewellery at accessible prices,' he said.

Neil Sonawala noted that Indian consumers are increasingly attracted to designs that blend tradition with modernity. 'Our collections, ranging from Signature Solitaire and Diamond Cluster to bespoke options, cater to this evolving preference. We're proud to align with the 'Make in India' initiative by crafting our jewellery locally,' he added. The brand has ambitious plans to open 100 stores across India within the next seven years.

(With inputs from agencies.)