Amazon India’s Prime Day Hits Record Highs with Peak 24,000 Orders Per Minute

Amazon India’s 8th annual Prime Day event saw unprecedented success, peaking at 24,000 orders per minute. The event marked the highest engagement and Prime membership signups ever in India, with 24% more Prime members shopping compared to the previous year. Small and medium businesses in tier-2 and tier-3 cities also experienced significant sales growth.

Amazon India's 8th annual Prime Day event over the last weekend set new benchmarks, achieving the highest engagement and recording a peak of 24,000 orders per minute.

The company reported that this year's Prime Day saw the highest number of Prime members shopping, marking a 24% increase compared to Prime Day 2023. The two and half-weeks leading up to the event also saw the highest-ever Prime membership signups.

More than 65% of small and medium businesses from tier-2 and tier-3 cities recorded sales during Prime Day 2024. According to Akshay Sahi, Head of Amazon Prime, Delivery, and Returns Experiences, India and Emerging Markets, Prime members purchased more items than on any previous Prime Day, and the event recorded the highest number of same-day deliveries.

(With inputs from agencies.)