Abacate International Launches 10-Minute Avocado Delivery in Gurugram

Abacate International has launched a campaign to deliver ripe avocados to Gurugram residents within 10 minutes using Blinkit. This initiative aims to achieve convenience and freshness, with a focus on boosting sales and establishing the brand in India's avocado market.

Abacate International, a leading avocado importer, has unveiled an innovative campaign in Gurugram, Haryana, that promises to deliver ripe and ready-to-eat avocados within 10 minutes via Blinkit's rapid delivery service. The effort aims to set a new benchmark for convenience and freshness in the avocado market.

"We are excited to introduce our premium Abacate Mini Gems avocados to Gurugram," said Abdul Kadir Memon, Director and Head of Business Development and Procurement. These single-serving fruits come in patented packaging that ensures their freshness from farm to doorstep, having undergone six months of rigorous testing and design.

Shahid Patka, Director and Head of Sales and Operations, highlighted the campaign's goal to make healthy eating easy and accessible. The company plans to leverage Instagram to engage with Gurugram's tech-savvy residents, promoting the convenience and quality of their avocados through daily posts and reels. Delivered in just 10 minutes, the avocados are poised to become a local favorite.

Abacate International aims to double Blinkit's avocado sales in the region through this exclusive promotion. The company, based in Mumbai with branches across major Indian cities, has been instrumental in making avocados an everyday essential. Their vision is to integrate high-quality avocados seamlessly into the daily diets of Indian consumers. Through their innovative quick commerce approach, they are paving the way for a healthier future in India.

(With inputs from agencies.)