UN Launches Global Road Safety Campaign to Halve Road-Related Victims by 2030

The United Nations has launched a global road safety campaign in the U.S., aiming to reduce road-related fatalities by 50% by 2030. The two-year initiative features advertisements promoting seatbelt use, helmet wearing, and phone-free driving, with involvement from JCDecaux and international celebrities. Fatalities are notably high in developing countries.

The United Nations inaugurated a worldwide road safety campaign in the United States on Monday, with an ambitious goal to cut road-related fatalities by half by 2030. UN Special Envoy for Road Safety Jean Todt stated that the campaign will educate the public on crucial safety measures, including wearing seatbelts and helmets, and avoiding phone use while driving.

The two-year advertising blitz will feature on JCDecaux billboards across over 80 countries and 1,000 cities, including New York City, Chicago, and Boston, as detailed by Jean-Luc Decaux, president and co-CEO of JCDecaux North America.

"The media's extensive reach can amplify awareness to save lives and advance the message of international road safety," Decaux said. The initiative, dubbed #MakeASafetyStatement, is part of the UN's New Decade of Action for Road Safety that began in 2021. Annually, road-related incidents result in over one million deaths, with developing countries bearing over 90 percent of the toll according to the United Nations.

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