Taylor Swift's European Eras Tour Sparks Ticket Frenzy and Price Surges
As Taylor Swift's Eras Tour hits Europe, ticket resellers are capitalizing on high demand, leading to skyrocketing prices on resale platforms. Despite regulations, desperate fans are paying up to 80% less due to stricter consumer protection laws. The concert tour has also impacted the hospitality industry with increased prices.
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Some ticket resellers are looking to make a quick buck as American popstar Taylor Swift performs more than 40 shows in 18 cities across Europe this summer. The singer's billion-dollar Eras tour has also led to price hikes in the hospitality industry as "swifties" from North America flock to Europe where tickets could cost as much as 80% less due to stricter consumer protection laws.
The high demand had thousands of fans scrambling to secure tickets, leaving many disappointed as venues were sold out within minutes. Those who missed out now rely on ticket resale platforms, where prices can reach multiple times the face value, despite many countries regulating secondary market ticket sales to root out unfair practices.
Here are the upcoming European concerts and how much tickets cost in each city. IRELAND June 28-30, Aviva Stadium Dublin
Capacity: 51,700 Face value ticket price: from 86 euros ($91.87)
Resale price: from 727 euros ($776.58) via Gigsberg NETHERLANDS July 4-6, Johan Cruijff Arena Amsterdam
Capacity: 71,000 Face value ticket price: from 54.88 euros ($58.62)
Resale price: from 173 euros ($184.80) via Viagogo SWITZERLAND July 9-10, Stadion Letzigrund Zürich
Capacity: 50,000 Face value ticket price: from 168 Swiss francs ($187.08)
Resale price: from 609 euros ($650.53) via Viagogo ITALY July 13-14, San Siro Stadium Milan
Capacity: 75,817 Face value ticket price: from 63.25 euros ($67.56)
Resale price: from 711 euros ($759.49) via Viagogo GERMANY July 17-19, Veltins-Arena Gelsenkirchen
Capacity: 70,000 Face value ticket price: from 114 euros ($121.77)
Resale price: from 409 euros ($436.89) via Viagogo July 23-24, Volksparkstadion Hamburg
Capacity: 57,000 Face value ticket price: from 100 euros ($106.82)
Resale price: from 473 euros ($505.26) via Viagogo July 27-28, Olympiastadion Munich
Capacity: 77,337 Face value ticket price: from 77 euros ($82.25)
Resale price: from 594 euros ($634.51) via Viagogo POLAND Aug. 1-3, Kazimierz Górski National Stadium Warsaw
Capacity: 80,000 Face value ticket price: from 199 zlotys ($49.39)
Resale price: from 350 euros ($373.87) via Gigsberg AUSTRIA Aug. 8-10, Ernst Happel Stadium Vienna
Capacity: 54,000 Face value ticket price: from 69.40 euros ($74.13)
Resale price: from 474 euros ($506.33) via Viagogo UNITED KINGDOM
Aug. 15-17, Wembley Stadium London Capacity: 90,000
Face value ticket price: from 59 pounds ($74.68) Resale price: from 507 euros ($541.58) via Viagogo ($1 = 0.9362 euros) ($1 = 10.5536 Swedish crowns) ($1 = 0.7901 pounds) ($1 = 0.8980 Swiss francs) ($1 = 4.0293 zlotys)
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
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