National Museums of Kenya and CityBlue Hotels Partner to Boost Tourism and Culture

The institution aims to enhance knowledge, appreciation, respect, and sustainable utilization of these resources for the benefit of Kenya and the world.

The National Museums of Kenya (NMK) and CityBlue Hotels (CityBlue) are proud to announce a new partnership aimed at co-promoting tourism and culture in Kenya. This alliance marks an exciting opportunity for sponsorship, co-branding, co-marketing, and other forms of collaboration.

NMK, established by the Museums and Heritage Act 2006, is a multi-disciplinary institution dedicated to collecting, preserving, studying, documenting, and presenting Kenya’s cultural and natural heritage. The institution aims to enhance knowledge, appreciation, respect, and sustainable utilization of these resources for the benefit of Kenya and the world.

CityBlue Hotels, Africa’s fastest-growing local hotel chain, operates in Kenya (Mombasa, Nairobi, and Lamu, with new properties opening soon), Uganda, Rwanda, South Sudan, Tanzania, and Ghana. Additionally, CityBlue has collaboration arrangements with over twenty hotels in South Africa and Mozambique.

Professor Mary Gikungu, Director General of the NMK, stated, “This arrangement is a step for NMK to engage with the private sector with a group that is established, growing, dynamic and cares, like we do, for the welfare of mankind and the conservation of the biological diversity of the East African region and that of the entire planet. The story of NMK and our cultural heritage will be enhanced by this collaboration.”

Jameel Verjee, Founder & CEO of CityBlue Hotels, explained at the Africa Hotel Investment Forum 2024, “NMK manages many Regional Museums, Sites and Monuments of national and international importance alongside priceless collections of Kenya’s living cultural and natural heritage. As an institution that must respond to the growing needs of the society, NMK is striving to contribute in a unique way to the task of national development and we cannot wait to be a partner of NMK on this journey.”