Camaro Denim Strides into Western and Northern India

Camaro, known for its denim and casual wear, is set to extend its reach to western and northern India. The company aims to double its turnover to Rs 200 crore in three years by expanding its network to Maharashtra, Gujarat, and Uttar Pradesh. Currently, it has over 1,000 dealers across several states.

Camaro, the city-based denim and casual wear brand, is gearing up to expand its footprint into western and northern India, according to a company official on Thursday.

This strategic move is projected to double the company's turnover to Rs 200 crore within the next three years.

'We are planning to expand our marketing network to Maharashtra, Gujarat, and Uttar Pradesh,' stated Camaro Executive Director R K Patawari.

Currently, Camaro boasts a network of over 1,000 dealers, maintaining market leadership in denim across Bengal, Odisha, Assam, and Bihar.

Patawari noted that the brand has also introduced other casual wear ranges to diversify its product portfolio, fostering growth beyond Bengal.

While denim contributes to 60 percent of revenue, it continues to be a significant growth driver despite a shift toward comfort wear.

Approximately 60-70 percent of the company's production originates from its own units near Goregaon and Ludhiana, with the remainder outsourced.

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