Whirlpool and HUL Forge Alliance to Revolutionize Laundry Care

Whirlpool of India and Hindustan Unilever Ltd (HUL) have announced a new marketing alliance for HUL’s laundry brand, Surf Excel. The collaboration aims to integrate innovative technologies from both companies to enhance fabric care and improve the daily laundry process, thus providing a superior customer experience.

Two leading household names, Whirlpool of India and Hindustan Unilever Ltd (HUL), unveiled a new marketing alliance for the renowned laundry brand, Surf Excel, on Wednesday. The partnership between the appliance maker and the FMCG giant is expected to drive joint marketing initiatives that promise to transform laundry care.

The integration of cutting-edge technologies from both brands is poised to enhance fabric care while streamlining the daily laundry process, delivering an improved customer experience. Highlighting the synergy, Kumar Gaurav Singh, Vice President of Marketing at Whirlpool of India, stated that the collaboration combines superior mechanical, thermal, and chemical actions to excel in stain removal.

Srinandan Sundaram, Executive Director of Home Care at Unilever, emphasized the alliance's goal to bring greater convenience and innovation to households across India, simplifying and enhancing laundry routines for consumers.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)