SEVENTEEN to be Appointed UNESCO Goodwill Ambassador for Youth

This appointment follows SEVENTEEN’s significant participation in the 13th UNESCO Youth Forum in Paris in November 2023.

What: Official appointment ceremony of SEVENTEEN group members as UNESCO’s Goodwill Ambassador for Youth

When: 26 June 2024, 10 AM (CET)

Where: UNESCO Headquarters

Who: The 13 members of the K-pop group SEVENTEEN and the Director-General of UNESCO

Audrey Azoulay, Director-General of UNESCO, will officially appoint SEVENTEEN, the K-pop group with the best-selling album of 2023 globally, as UNESCO’s Goodwill Ambassador for Youth on 26 June. The ceremony will take place at UNESCO’s Headquarters in Paris.

“SEVENTEEN and UNESCO share the same commitment to empowering young people to drive change and address the challenges of our century. They also inspire and support young people around the world with their music and positive energy. Following several successful joint actions, I wanted our partnership to take on even greater strategic importance. On June 26, I will be delighted to welcome the 13 members of the group into the family of UNESCO Goodwill Ambassadors,” said Audrey Azoulay.

This appointment follows SEVENTEEN’s significant participation in the 13th UNESCO Youth Forum in Paris in November 2023. There, the group emphasized the importance of youth solidarity and action through a compelling speech and dynamic live performance in front of representatives from UNESCO’s 194 Member States, youth delegates from around the world, and hundreds of fans.

In 2022, SEVENTEEN launched the initiative ‘#GoingTogether’ in collaboration with the Korean National Commission for UNESCO. This initiative helped establish new educational centers in Timor-Leste and provided educational aid in Malawi.

As UNESCO Goodwill Ambassadors for Youth, SEVENTEEN will use their talent and influence to advance the Organization’s values and mission. During the ceremony on 26 June, Audrey Azoulay will present the group with a roadmap to highlight the challenges faced by young people and create opportunities for tangible change through UNESCO programs. The group members will also reveal the initial steps of the new SEVENTEEN x UNESCO partnership, focused on supporting youth projects worldwide.