Canada invests in innovation and growth in Canada’s alcohol and wine sector
Canada’s wine sector is growing, with the industry generating revenues of $1.2 billion in 2016 and employing over 5,600 people.
Canada’s wine sector is growing, with the industry generating revenues of $1.2 billion in 2016 and employing over 5,600 people. Winemakers and grape growers across the country are working hard to ensure their businesses are able to thrive in Canada’s climate and innovate as the industry grows. Today, federal Minister of Agriculture and Agri-Food, Lawrence MacAulay, announced an investment of up to $8.4 million to the Canadian Grapevine Certification Network (CGCN) under the Canadian Agricultural Partnership’s AgriScience Clusters.
This is the first time grape and wine producing organizations from across the country have come together, as the CGCN, to develop a national research cluster. This research investment, which includes up to an additional $3.7 million from industry contributions, will help growers better protect their crops, test new vine varieties, and analyze growing practices in Canadian vineyards that are better for the environment. Minister MacAulay also congratulated the Canadian Vintners Association (CVA) on completing a $1.5 million project under Growing Forward 2’s AgriMarketing program.
This funding helped the Canadian wine industry enhance Canada’s international reputation as a top cool climate wine producer through market development and trade advocacy activities, and helped launch the Wines of Canada brand. Minister MacAulay also announced an additional investment of $1.5 million over three years to the Canadian Vintner’s Association under the Canadian Agricultural Partnership’s AgriMarketing program.
The funding will assist the industry in activities such as participation in trade shows, missions, and promotions in traditional markets, such as the United States, the United Kingdom, and China, as well as CVA’s participation at international trade advocacy events. Today’s announcement is part of the Minister’s cross country ‘Growing Canadian Agriculture' tour which started in Quebec last week and ends in British Columbia on July 17.
The Minister is meeting with farmers, processors and industry leaders, as well as participate in rural agricultural events, to highlight strategic federal agricultural investments and programs - including those recently launched under the Canadian Agricultural Partnership—and how they will help to build an even stronger and more innovative sector for Canada.